In addition, the company regularly interacts with their customers and responds to many of the posts on their page. They offer a small glimpse into what it would be like to experience their tours. Other photos show incredible shots of the wildlife in the area, such as dolphins swimming or whales breaching in front of a group of kayakers. Social media for tour operators also includes user-generated content, so it’s important to encourage users to share their experiences online. These kinds of posts also allow customers to share the images they feature in with their Facebook friends, which in turn generates greater company awareness. Some of the photos show customers enjoying their kayaking adventure, which keeps current customers and past customers interacting with the page. Images of bright, turquoise oceans draw the viewer in and ensure they keep scrolling down the page. One of the most appealing things about this Facebook page is the fact that interesting and compelling photographs are posted on a regular basis.
Its Facebook profile has an astounding 19,000 likes, and this company knows how to engage its customers. Go Sea Kayak is an activity provider in Byron Bay, New South Wales, Australia. In addition, the page has an app that links to its TripAdvisor reviews as well as a “Book Now” app that allows visitors to instantly access the company’s real-time availability as well as book an upcoming tour. The company has enabled reviews on its Facebook page, and it averages 4.9 stars. Oz Whale Watching also uses their platform to promote special events, such as New Year’s Eve experiences and the Boxing Day Sydney to Hobart race. This allows customers to see exactly what they will be able to enjoy while on one of their unique whale watching tours. They also provide updates on the different species of whales they spot on their tours, and whether they sighted any whale calves. Oz Whale Watching regularly posts status updates with photos from cruises, many of which were taken that day. This company’s Facebook page has earned more than 8,400 likes, and for good reason. Oz Whale Watching is a tour company that provides visitors to New South Wales, Australia with the chance to enjoy scenic cruises while catching a glimpse of a few whales along the way. When it comes to tours and travels Facebook pages, these tour operators got it right.
We’ve collated some of the best examples of tour companies effectively using Facebook to help inspire your own tourism marketing ideas on social media. You need to be active within the community and engage with your customers, just like any social media marketing for tour companies. It’s necessary to have a social media strategy that will determine the way you interact with the platform. Simply put, Facebook is home to a huge demographic of people – most of whom are in the ideal age bracket for traveling.But creating a successful Facebook page involves more than inputting information into your profile and choosing that perfect profile picture. Facebook users account for a diverse demographic, mostly representing people in the 18-64 age range. The tourism and travel industries are closely connected with visual experiences, and social media provides a great platform to catch people’s attention with striking images related to your tour operations.įacebook in particular is useful for increasing your company’s visibility. More and more people are using social media to share photos from their vacations, and as a tool to plan future holidays. Social media is now one of the most important aspects of tourism marketing. Today, tour and activity providers must have a presence on Facebook in order to increase their online distribution, promote their brand and connect with past, present and future customers. Facebook marketing social media tour operator
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